A language version should serve a real reader rather than simply translate keywords. Present the offer, contact details and next steps in the chosen language with consistent navigation.
Give each version its own URL and connect equivalent pages. Titles and descriptions should reflect visible content. Review forms, error messages and right-to-left layouts too.
Editorial review matters because literal translation can change an offer’s meaning. Test each journey on a phone and ask a reader of the target language to identify ambiguity.
Journal ↗