Judge an AI tool against a specific task, not its demonstration. Drafting an outline, grouping ideas or rewriting copy may speed up one step without replacing editorial judgement.
Five uses to test are angle exploration, brief structuring, copy variants, feedback summaries and review checklists. Define permitted inputs and acceptance criteria for each.
Keep human approval before publication. Check facts, rights and brand consistency. Compare total time including revisions, rather than generation speed alone.
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